Beth Bender: Beth Bender Beauty
Beth has been described by her friends and family as the Estee Lauder of her generation. She has never been afraid to get her hands dirty and is always ready to throw on her lab coat. Being inspired and creating new products is what Beth does best.
As the original founder of Beth Bender Beauty, the road throughout Beth’s journey has not been an easy one. She has always known there was a want and need for her eye makeup tools. Even when the industry said “no”, Beth’s tenacity never wavered, and she knew they’d come around to say “yes!”.
In December of 2014, after a feature on a Jill’s Steals and Deals segment, Beth Bender Beauty sold over 5000 units in less than 24 hours. In 2015, after an artist demoed their eyeliner stencils
on Instagram, Beth and her team saw a huge spike in sales. Her eyeliner stencils became even more popular than they had ever been. Some of the most influential makeup guru’s on social media began featuring Beth’s products on some of their highest viewed videos.
Beth Bender Beauty is a company that has made and continues to make an impact on peoples lives with their innovative makeup tools. Beth has created her very own niche and has inspired people everywhere to confidently flaunt their flawless makeup with pride. They are an all encompassing cosmetic company that believes makeup should be fun, and never frustrating.