Pantone’s 2018 Color of the Year is Ultraviolet

Here’s How to Rock the New Color of the Year

Pantone’s 2018 color of the year is ultraviolet and we’re very excited! Not only is ultraviolet a color you don’t see rocked often, but it is bold and dramatic – exactly how we like our beauty looks! While fashion and beauty mavens alike are scrambling to figure out ways they can incorporate Pantone’s 2018 color of the year into their planned ‘dos and fits, we decided to round up some inspiration from Beyonce’s Internet. What we love most about this color is that it has a gray undertone, is slightly mute yet very rich at the same time! Pantone describes this color as “dramatically provocative and thoughtful.” We couldn’t agree more.

Bold Lip


When it comes to “dramatically provocative and thoughtful” vibes, pop star turned business mogul, Rihanna, is the embodiment of Pantone’s 2018 color of the year. Recently, she posted herself on Instagram wearing a Fenty Beauty Mattemoiselle Plush Matte Lipstick in Wild Lilac. Perhaps Fenty Beauty is releasing this metroboomin’ lip stain next!


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ya dig?!

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Poppin’ Nails

Another fun way to incorporate Pantone’s 2018 color of the year into your beauty regimen is with OPI’s Samurai Breaks a Nail lacquer. This color is moody enough to wear in colder months of the year, yet playful enough to wear during warmer Spring and Summer months. 


OPI Samurai Breaks a Nail Lacquer
Image courtesy of OPI

Swanky Hair

New year, new [hair]do? Sure, why not?! Over the years, we’ve seen turquoise, grey, and pink hair on the circuits. With Pantone’s 2018 color of the year on the move, expect to see more vibrant hair colors like this one we pulled from Pinterest.

Image courtesy of Pinterest

Bold lids

Add a pop of color and fun to your New Year makeup look with an ultraviolet eye. You can either go full monochromatic like the model picture above or you can do a sliver of color in your inner lids. Whatever you do, go bold or go home because that’s what Pantone’s 2018 color of the year is all about!

purple eyeshadow


Sweet Fragrance


What’s sweeter than Pantone’s 2018 color of the year, ultraviolet? This sweet fragrance from the Marc Jacobs line of Daisy perfumes and sprays, Twinkle. Top of your beauty look and head out the door while wearing this refreshing scent.

Marc Jacobs Daisy Eau de Toilette Twinkle
Image courtesy of Fragrantica


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