Jaclyn Hill Cosmetics Comes Under Fire
So, how old are those “new” Jaclyn Hill lipsticks, really?
On May 30th, Jaclyn Hill Cosmetics was launched by YouTuber Jaclyn Hill. The long awaited, eponymous line was released to much fanfare. Jaclyn Hill made a name for herself as many [beauty] influencers do these days: by finding her niche and sticking to it. From gritty, in depth beauty tutorials, fashion look books, and funny videos like this Truth or Dare video she did with Manny MUA and Laura Lee, Jaclyn built an audience of people who love and consume everything she does! With over 6 million followers on Instagram and about 6 million on YouTube, Jaclyn has collaborated with major cosmetic companies, such as: Morphe Cosmetics and BECCA Cosmetics. That is why it should come as no surprise that Jaclyn took a similar route as other big name influencers and launched her own cosmetics line.
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As mentioned, Jaclyn Hill Cosmetics was long awaited and debuted to much fanfare… that is until people started complaining about the products. Customers complained about stray hairs, melted, holey products, and lipsticks with fine bubbles that look like measles. Many who purchased the lipsticks did what most outraged customers do: took to the Internet [Twitter] and blasted the influencer for the defective products. The tweets ranged from genuine concern, anger, to outright hilarity! While people continue to express their outrage, with some admonishing Jaclyn Hill Cosmetics to issue a recall, the YouTuber and entrepreneur has remained mostly silent on the issue.
@Jaclynhill if your lipsticks aren’t all from the same batch, please come out and explain how we determine if our lipsticks are safe or not. If there is no way to know, PLEASE ISSUE A RECALL. Staying silent is irresponsible and, quite frankly, dangerous. This is NOT okay!
— Jen Luv (@JenLuvsReviews) June 10, 2019
Took Jaclyn Hill like 5 years to release her makeup line and she released 20 shades of lipsticks we’ve seen before AND they’re all contaminated? Incredible
— anna (@annathropoIogy) June 10, 2019
It you received a lipstick with bumps and hairs from Jaclyn Hill be aware that you can report her to the FDA. I’m not gonna go out of my way to get everyone to report her, but people should know that she is breaking FDA guidelines pic.twitter.com/h7C8jmAahS
— Mystica (@mysticaa0) June 9, 2019
so i am definitely still buying the nude shades i wanted when jaclyn hill cosmetics restock idc if shit has mold hairs i want my fuckin concealer lip nude fantasy and nothing will stop me from having it even a trip the the emergency room
— thomas ‘boo boo’ halbert (@ThomasBeautyy) June 9, 2019
me trying to
drama to my my boyfriend
— kasia (@GhostOfKas) June 9, 2019
Jaclyn Hill lipsticks
PR vs Purchased pic.twitter.com/Ya1HfQgYvg
— .. (@heeeeeresjenna) June 9, 2019
I’m sorry, maybe
In a few tweets, Jaclyn apologized for the issues, offered to provide full refunds and new lipsticks, and defended her manufacturing process all at the same time. Whether or not she launched with expired lipsticks, remains to be seen. Now, we don’t pretend to be PR gurus, but given the media storm surrounding her “contaminated” lipsticks, a total recall might be the best route to go. At least if she wants to save her brand image at all.
I’m so sorry if the product you received was anything less than perfect. If you are unsatisfied in ANY way please contact firstname.lastname@example.org & we will be sure to give you a full refund as well as send you a new product.
— Jaclyn Hill (@Jaclynhill) June 7, 2019
My team and I are working very hard on finding out EXACTLY what is causing the “grittiness & bumpy texture” on some of my lipsticks. I am so sorry to see some of you dissatisfied with my product. I will make it right for you & learn from this mistake! That’s a promise❤️
— Jaclyn Hill (@Jaclynhill) June 8, 2019
If any of you are receiving lipsticks like this…. please know that this is NOT hair! My factory used brand new white gloves to do quality control & they shed all over my product!😡 We switched to rubber gloves 2 days ago & will make sure this never happens again. https://t.co/qn6UTUJzRE
— Jaclyn Hill (@Jaclynhill) June 8, 2019
Social media influencers are the new entrepreneurs
In all of this mess, we can’t help but to reflect on the upsurge of social media influencers starting their own companies. Not only do we live in an age where most Gen Yers (commonly known as “millennials) are keen on starting their own businesses, but this generation is led by people like Jaclyn who have a cult following of fans on their social media platforms. While cashing in on your social media following is genius, being great at curating content and “connecting with” an audience does not mean you have what it takes to run a business.
Running a business is tough work – don’t mind any of the viral quotes and posts you see on social media that suggest otherwise. It takes a kind of stamina and soft skills that quite frankly, not many people have. There is a reason why there are more workers in the world than there are business owners, for example. Some people are simply cut out for entrepreneurship, while others do best in positions where they “serve”. To be clear, there is nothing wrong with “serving” others; the world is missing people who have the heart to do it humbly and dutifully if you ask me.
Now, I know you probably cringed a million times while reading that last paragraph, but hear me out. To date, Jaclyn Hill Cosmetics has not issued a recall for their faulty lipsticks. All complaints point to a botched manufacturing experience and a bit of ignorance on the part of Jaclyn Hill Cosmetics. Yes, a recall will probably cost Jaclyn Hill Cosmetics a lot of money, but it won’t cost the company nearly as much as losing its credibility over the long term because of its owners indiscretions or inaction. People are more likely to forgive your oversight if you take accountability for it than they are if you are simply negligent or don’t seem to care. Being part of a microwave generation who wants things on demand, it can be difficult to see grasp that.
Another day, another beauty influencer scandal
Overall, I’m sure this debacle will blow over as do all influencer scandals. People who follow Jaclyn may never forget it, but I doubt that this will cut into new opportunities that are sure to come her way. Let’s consider this a learning curve or growing pain. Speaking of learning curve, we found this really useful article from Dermstore that tells you everything you need to know about the shelf life of cosmetics. Here are some important tidbits:
Six months to a year depending on the type of foundation. Liquid style foundations can last up to a year. If you have a sponge-style foundation or “a cream-based one that requires you to re-dip your fingers or sponge blenders into it, cut yourself off at six months. Why? “Because they are more easily contaminated with acne, causing bacteria or yeast,” she explains.”
If you’re a blush pro, the good news is that powder blush will last a few years. A gel stick or cream blush might dry out faster with consistent use.
Just like blush, eye shadow can last for years.
Three to six months. “This is a product that screams ‘double dipping’ and it is applied to an ‘open area’ that comes in contact with body fluids, so it is prone to breeding bacteria and yeast in the tube,” Dr. Shainhouse explains.”
Lipstick and lip pencils
Up to a full year. If you use the same lipstick daily, you will need to replace yours every six months.
The moral of the story is know when to let things go, especially if they become toxic! That applies to cosmetics and relationships, too! If you purchased any of the Jaclyn Hill Cosmetics products and had a poor experience, please leave a comment below. We’d love to hear about it.