How to Succeed in the Business of Beauty

The business of beauty is cutthroat

It is incredibly difficult to rise to the top in the business of beauty. In an over-saturated market of hair and makeup artists, differentiating yourself from other artists is more important than ever. So, in episode 10 of American Beauty Star, the remaining contestants created a campaign look and brand pitch to impress the judges. To stand out from the crowd, each contestant created a fully customized Wix website to pitch their brand and display their online portfolio. Check out the final looks below and let us know which one is your favorite!

Contestant: Axel

Axel’s Motto: Believe. Dream. Create.

Axel’s motto, ‘Believe, dream, create,’ is such a big part of his life, he has it tattooed on his fingers! He  created a dreamy look with flawless skin, and plenty of sparkle. Click here to see his Wix website and brand pitch.

Outfit details: 

Jacket: FAB Algerie from Regard Style House

Dress: BCBG

Shoes: Fergie Shoes

Contestant: Brittney

Brittney’s Motto: Be fiercely edgy.

To differentiate herself in the business of beauty, Brittney chose the motto: ‘be fiercely edgy,’ so she created an ornate look that pushes the limit. Click here to see Brittney’s Wix website and brand pitch.

Outfit details: 

Dress: CQ by CQ

Shoes: Charles David

Contestant: Diana

Diana’s Motto: Be a showstopper.

Diana’s brand is all about head-turning looks, so her motto is ‘be a showstopper.’ She cut an asymmetrical bob with extra-long bangs and a daring black lip with white details. Click here to see Diana’s Wix website and brand pitch.

Outfit Details: 

Jumpsuit: Regard Style House

Shoes: Fergie Shoes

Contestant: Kendra

Kendra’s Motto: Kreate simply.

Kendra likes to focus on details to bring impact to her makeup, so her motto is ‘kreate simply.’ To show she has what it takes to make it in the business of beauty, she created an intricate hairstyle with white details that carried over into her makeup look. Click here to see Kendra’s Wix website and brand pitch.

Outfit Details:

Top: Skirt from Regard Style House

Pants: Lena Kasparian from Regard Style House

Shoes: Tori Soudan from Regard Style House

Contestant: Lucy

Lucy’s Motto: Stay outside the box.

Lucy’s motto ‘stay outside the box’ embodies her brand and personal style to a T. She created an avant garde look that’s her unique interpretation of a ‘no makeup, makeup‘ look. Click here to see Lucy’s Wix website and brand pitch.

Outfit Details:

Suit: SIWY

Shoes: Doc Martens

Contestant: Oz

Oz’s Motto: Be free to be you.

Oz is all about embracing what makes you unique, so she chose ‘be free to be you’ as her motto. She used the monarch butterfly to represent her personal journey of coming out of her cocoon as a teenager and embracing herself to the fullest extent. Click here to see Oz’s Wix website and brand pitch.

Outfit details: 

Top & bottom: Student design

Shoes: Sarto by Frank Sarto

Contestant: Samson

Samson’s Motto: Embrace your intensity.

Samson’s brand is about living intensely, so he chose the motto ’embrace your intensity.’ He used delicate yet bold lace on the eyes, paired with voluminous hair and a red lip. Click here to see Samson’s Wix website.

Outfit Details: 

Jacket: FAB Algerie from Regard Style House

Pants: Kut from the Kloth

Shoes: Fergie Shoes

Jewelry: JTV


All jewelry used in the final looks were provided by JTV. Click here to learn about the Revlon products the artists use to create their final looks.


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