How a Feud Translates to “Sold Out”

The Jordy Velvet Lip Kit Sold Out, Guys… Let that Sink in

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If you’re a retailer, there could be no better phrase than “sold out”. Beyonce’s husband, Jay-Z, said it best: nobody wins when the family feuds. In the case of Kylie Jenner, her sisters, and Jordyn Woods, this could not be any less true. Just in case you missed it: it is alleged that Kylie’s bff, Jordyn Woods, is having an affair with Khloe Kardashian’s baby daddy, Tristan Thompson. Yes, it’s a hot mess. As expected, there are a myriad of theories circulating the Internet; none of them have been confirmed by the head-Kardashian-in-charge, Mrs. Kim Kardashian-West, Kylie, Khloe, or Jordyn.

It seems that being a Kardashian/Jenner friend is the gift that keeps on giving. Back in December, Khloe and lifetime bestie, Malika Haqq, launched a collaborative makeup line for Becca Cosmetics’ #BeccaBFF collection. The collection includes highlighters, blush, bronzers, and lipsticks. This collection hasn’t sold out as yet.  Khloe and Malika’s collaboration was not the first time someone from the Kardashian-Jenner camp teamed up with a close friend to create cosmetic magic.

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Khloe Kardashian and best friend, Malika Haqq, launch Becca Cosmetics line as part of the Becca BFF Collection.

Last September, Kylie and Jordyn launched a makeup line via Kylie cosmetics. Their collection played up a lot of the makeup looks we came to love of Jordyn: bronzey, glossy lip colors, blush, and eyeshadow. While Khloe and Kylie’s money-making collaborations are the least of things they’ve done in the past to put their friends on, there should be no doubting how loyal the Kardashian-Jenners are to those who are loyal to them! Seriously, can we consider being a Kardashian-Jenner bestie a personality trait?

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Kylie Jenner and best friend, Jordyn Woods, launch makeup collection in September 2018.

As mentioned, Jordyn is potentially ousted from the Kardashian-Jenner camp. If you take a gander over to Kylie Cosmetics’ website, you may have noticed that Jordyn’s lip kit is now 50% off, along with a few other lip kits. As of the time we wrote this article, the Jordy Velvet Lip Kit is sold out. Page Six reports that the Kylie x Jordyn collection bundle is selling for hundreds on eBay with markups as high as $400! While it would be weird and downright messy if Jordyn actually hooked up with Tristan, it’s safe to say that both Kylie and Jenner are still winning in this situation! Part of me hopes that this is all a hoax and things are well in the Kardashian-Jenner camp. After all, “the Devil works hard, but Kris Jenner works harder”, and we’re dealing with a family that has historically made well of any bad situation. What better way to make well of a bad situation than having thousands of your products selling out?

There is no such thing as bad press

Drama could be bad for business long-term, though. The vicious rivalry between Elizabeth Arden and Helena Rubenstein, for example, ultimately led to their ruin. The 2017 musical, War Paint, depicts the story of two cosmetics industry moguls who hated each other’s guts and never met a day in their lives! On one hand they made millions from it, copying each other’s products, stealing each other’s capital, and so much more – but their feud blinded them to competitors and changing tides in the marketplace.

In any event, like many others, we are waiting with baited breath to hear the truth. When will that come? Who knows? It could be a week from now; a year from now; never. In any event, we know who is laughing all the way to the bank in this situation and we assure you, it’s not Tristan Thompson.

 


 


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