Kendall Jenner x Kylie Cosmetics, Maybe?

More importantly, is Kendall Jenner a credible source on beauty?

Although neither Kendall Jenner nor her billionaire sister, Kylie, confirmed a collaboration for Kylie Cosmetics, it is rumored that the sisters are releasing one soon. If this is the case, it will not be the first time Kylie has collaborated with someone in her camp – she’s had collections with all of her sisters and Jordyn Woods. While it’s not unusual to associate the Kardashian sisters with beauty and fashion, it is a bit odd to associate Kendall Jenner with it. Sure, she is one of the highest paid models currently and has been the face of cosmetics lines such as, Estée Lauder and Proactiv, but makeup is not quite her thing.

A November to remember

According to TrendMood and Harpers Bazaar who shared the sneak peak, we can expect to see an eyeshadow palette and lipsticks for the supposed November 2019 release. There’s no doubt that their collaboration will do well. After all, Kylie Jenner quickly became a “self-made billionaire” thanks to the launch of her Kylie Cosmetics line. With the newly launched line, Kylie Skin, the younger Jenner sister continues to sell out within minutes.

On June 5th, Kylie posted on Instagram that she would be restocking her Kylie Skin sets; the next day she posted, “we sold out in 4 minutes!”

It’s too much

Once again, this isn’t a question about whether or not the line will do well. It’s a question of whether or not it’s believable. It might be a bad question considering Kylie’s cult following buys whatever she sells, but this isn’t about her. It’s about Kendall Jenner. In a May 2019 interview with WhoWhatWear, Kendall dropped a few nuggets that suggested she doesn’t love makeup as much as her sisters do. When asked about her beauty pet peeves, Kendall said: “Honestly? Too much makeup on a pretty person. I mean, everyone’s pretty, so I guess just too much makeup in general.” Kendall also went on to say, “I mean, I have five sisters who take makeup really well. But like I said, they’re very beautiful, and sometimes I see them with so much makeup and I’m like Why? You don’t need it. My sisters and I will always be on different pages with makeup.”

In other words, while Kim, Kylie, Khloe, and Kourtney are about that glam life, Kendall simply isn’t. In fact, one might speculate that if it weren’t for her career path, she might be on a serious Alicia Keys no makeup tip… and we’re not mad at that! Fresh skin is always in, especially if yours is as flawless as Kendall’s is now that she is the brand ambassador for Proactiv. So, what can we expect from Kendall’s line? We’re still musing about it.

The Kardashian-Jenner beauty aesthetic

The beauty aesthetic of each Kardashian-Jenner is more or less the same. Kim is all about a natural beat, with an occasional black under eyeliner for a sultry vibe, and of course, highlight and contour. Kourtney is more or less the same (surprise). Khloe experiments with colored eye shadow more often than her other sisters. Kylie loves a bold lip, winged eyeliner, and a pop of color in her inner eyelids from time to time. And, well, Kendall, she loves a strong brow, lots of mascara, rosy cheeks, and a strong glossy lip.

Reverse Midas touch

With those in mind, the Kendall x Kylie collaboration might be more credible if they released different mascaras, blush, and lip glosses. Don’t you think? If you follow the more laid back Kardashian-Jenner, you know that she aligned herself with a few projects that, well, failed. From Fyre Fest, to the Pepsi “woke” commercial, to her most recent Proactiv endorsement, people are simply not buying what Kendall is selling. There might be a few reasons for this, but the primary one could be that Kendall is simply not as engaging or interesting as her sisters. She is often busy living her life, privately, while her sisters are documenting every move via Snapchat and Instagram. She doesn’t post on Instagram as much as Kim who can post 2-3 times a day, for example. In an age where the sisterhood dominates [social] media, it seems uncanny that Kendall Jenner is simply the polar opposite of them all.

This is why a Kendall x Kylie collaboration seems so… iffy. Is Kylie doing this to help her sister make more money? After all, more is more. Or is Kendall on the verge of a re-brand that will make her more accessible to the Gen Z-ers who clamor for everything her younger sister sells? Whatever it is, we are interested in seeing how things play out or if this collaboration will happen at all!

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